Opening a Dental Clinic in Turkey — How Expert Support Changes the Client’s Strategy

The client, a foreigner without medical education, plans to open a dental clinic in Turkey. Initially, they perceive the task as standard: “find out service costs and get help buying a venue.” The client does not consider the specifics of the medical business in Turkey and expects a simple price without discussing details.

Key Challenges:

• The client is unaware of specific requirements for medical real estate, licensing, and business structure in Turkey.

• They expect a standard approach (as in other business areas or countries), ignoring local legal and organizational nuances.

• They underestimate factors such as the need for a Turkish partner, profit distribution specifics, personnel and venue requirements.

Team Actions:

• Conducted a detailed analysis of the client’s request and identified critical gaps in understanding the process.

• Explained that opening a medical business in Turkey is not just about finding a venue but a complex task including:

o Legal business structure (e.g., the need for a Turkish partner for certain ownership forms).

o Compliance of the venue with medical standards and licensing requirements.

o Approvals from local authorities and obtaining permits.

o Hiring and registering personnel according to local legislation.

o The impact of the chosen business model on income distribution and management risks.

• Instead of a standard price, offered an initial consultation to discuss project details, identify risks, and select the optimal strategy.

Result:

• The client understood key differences of the medical business in Turkey compared to familiar scenarios.

• Realized that without a comprehensive approach and expert support, legal and financial risks, as well as loss of time and money, are likely.

• Received recommendations for next steps and understood that proper planning at the start can significantly affect project success.

This case shows that expert support at the planning stage of medical business in Turkey helps the client avoid typical mistakes, adjust strategy, and make more informed decisions.Such an approach builds trust and long-term cooperation and helps the client realistically assess the prospects and risks of their project.