Entertainment Industry: Launching a New Business in Turkey — Opportunity or Disappointment?

A company from Russia plans to open a new business in Turkey and seeks support from our team. At the initial stage, the client is only interested in finding a venue, not considering all the features and risks of the local market.

Client’s Mistakes

• Reducing the task to venue search only

  
  

  The client believes that finding a suitable venue is enough for a successful start, ignoring that location choice is a strategic issue affecting attendance, profitability, and legal security.

  
  

• Underestimating the comprehensive approach

  
  

  The client initially sees our services as excessive. This can lead to wrong location choice, legal difficulties, extra costs, and even launch delays.

  
  

• Requesting cost without understanding the scope

  
  

  The client wants a fixed price before we can assess the real scope of work. This hinders transparent and honest relations and may cause misunderstandings about the final price.

  
  

• Delaying decision-making

  
  

  The client postpones preparation for further discussion, losing time and risking missing the best locations or facing price increases.

  
  

Our Recommendations to Avoid These Mistakes

• Explain the strategic importance of location choice

  Show that a venue is not just walls but the foundation of future success. Provide examples of how wrong location choices caused losses for other companies.

  
  

• Demonstrate the value of comprehensive support

  Explain that our support is not an expense but an investment saving money and time. Emphasize experience, cases, and insights unavailable in independent search.

  
  

• Transparently explain pricing

  Say that cost depends on scope and complexity, and only after initial discussion can an accurate estimate be given.

  
  

• Help the client avoid wasting time

  Offer intermediate steps: free checklists, short consultations, so the client starts benefiting immediately.

  
  

• Handle objections gently but confidently

  Don’t argue but explain real risks of independent decisions and advantages of professional work. Always end with a concrete proposal for the next step.

  
  

Main Mistake of the client is underestimates the complexity and tries to save on strategically important stages. Our task is to gently but persistently show the value of expert approach, share experience, and help the client make decisions leading to project success.